One of the most common concerns we hear from new entrepreneurs is that they want to do it all—a podcast, a clothing line, a book deal, sponsorships, etc. If you’re struggling to narrow down your ideas, remember you don’t have to pick just one, but you do have to pick one to begin with. There’s a million paths to a profitable business, but they all start with taking the first step. In this guide we’ll cover the types of products and services you can sell, help you choose the best one to get started, and give you the tools to start bringing your offer to life.

Making money in your business isn’t a mystery, it’s math. If you want to make your first (or next) $10,000 with your own products and services, it starts with a really simple formula. In this guide, we’ll cover financial and pricing basics to help you set and hit your first revenue goal. You’ll get guidelines to help you know where to start when you’re setting your prices and how to make more money as the business—and your community base—grows.

Let’s talk about the elephant in the room. Unless you are inventing a never before seen once-in-a-lifetime revolutionary new product… it’s probably been done before. Womp womp. Which also means, it’s been done before. You don’t have to reinvent the wheel. In this lesson, you’ll learn how to benefit from a proven business model, why “everyone else is already doing that” is actually a good thing, and how you can stand out even in the most saturated markets.

If you want to find people to buy from you, you have to start by knowing who you’re looking for. You’ve probably heard the saying “if you’re talking to everyone, you’re talking to no one.” Everyone is not your customer. The more specific you can be about who you want to buy from you, the more people will buy. In this lesson we’ll get specific about exactly who we’re looking for and create a plan to find more customers exactly like that.

One of the biggest fears entrepreneurs have when they’re starting a new business is “what if no one buys it?” Basically… is this even an idea worth pursuing? In this guide, you’ll learn the tried-and-true method to guarantee sales of your product or service before you spend any time building it. You’ll get clear on the right problem to solve, build confidence in your direction, and gather real-world data to help you build bigger, from day one.