If you want to find people to buy from you, you have to start by knowing who you’re looking for. You’ve probably heard the saying “if you’re talking to everyone, you’re talking to no one.” Everyone is not your customer. The more specific you can be about who you want to buy from you, the more people will buy. In this lesson we’ll get specific about exactly who we’re looking for and create a plan to find more customers exactly like that.
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If you want to find people to buy from you, you have to start by knowing who you’re looking for. You’ve probably heard the saying “if you’re talking to everyone, you’re talking to no one.” Everyone is not your customer. The more specific you can be about who you want to buy from you, the more people will buy. In this lesson we’ll get specific about exactly who we’re looking for and create a plan to find more customers exactly like that.
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